marketing290

Marketing Communications

Guide for finding sources at the George T. Potter Library
Mktg290, Prof. Chung

February 10 and 17, 2009

Irene Kuchta

ikuchta@ramapo.edu

x7577

I. Library Homepage

Provides access to the catalog (OPAC), databases, interlibrary loan forms, etc.

II. Finding Books at the Potter Library

Catalog: use this to find books, periodical titles (NOT articles ), government documents, reserve items, music,and movies owned by the Library. You may limit a search by language, year(s) of publication, type of material, etc. This may take a few seconds to load.
Use the Basic Search to find material using Keywords
- For example: search for "marketing" or "advertising" or to locate a broad range of materials the library has on these keywords
- When you find an appropriate title, click on the Related Records tab located at the top of a catalog record to see which Library of Congress subject headings are discussed in that particular book/DVD/periodical

Search the catalog using Subject Browse feature if you know the relevant Library of Congress subject heading
- For example:
  - Marketing
  - Advertising
Tips

Start with broad searches. It is much easier to discard too much rather than start with too little.

If you don't know the Subject Heading, use the Related Records tab located on the top of a catalog record to get to the headings. This will help you focus in on more relevant material.
Can "virtually" browse the shelves by clicking on the call number in a record.

IIA. Finding Videos

Search OPAC using keyword and limit to Video/DVD

III. Industry Information (kept behind the reference desk)

Industry Surveys	HC 106.6 .S74
Market Share Reporter	HF 5410 .M34

IV. Marketing Information

Some useful Databases for your projects:

ProQuest Newspapers	New York Times and the Wall Street Journal. Use "Publication Title" from the drop-down menu.
ABI/INFORM Global	Business database from American and international sources. Search for "integrated marketing" AND communications.
Business Source Premier	At the top, select Choose Databases. Select Communications and Mass media Complete.
General Business File	Defaults to Subject Guide. Search "Integrated Marketing". Look at subdivisions and related subjects.

V. Company Information

LexisNexis Academic	Choose Business, then Company Name or Ticker Symbol
General Business File	Choose advanced search, then Company Profiles
Thomson One Banker Analytics	Enter ticker symbol for your company. Only works with Internet Explorer.

Scholarly/Peer Reviewed/Refereed articles have been reviewed by a selected panel of experts in the discipline covered by that journal. Many of the databases allow you to limit your search to these articles.

Journal Finder: this provides information regarding if a journal is available full-text online, in print in the library, or available on microfilm.

Interlibrary Loan: allows studens to borrow a book or article that the George T. Potter library does not own. There is a link from the Journal Finder page.

Both of these links can be found under QUICK LINKS on the library's homepage.

Tips

Always switch to the Advanced Search page in a database. This will give you more control over your results.
Always use Boolean Operators-AND, OR, NOT and Quotation Marks when running a search. For Example: democracy and (realist or realism) and critique OR (democracy or "political science") and "human rights"
Always check your Spelling if the database results are zero.
Use the Subject Terms or Thesaurus link, if available, to find the best terms to use in a database.

V. Using Web Sources

Use Evaluating Websites to determine if the site is authoritative enough to use in your paper.

VI. Bibliographies

Use the Citing Websites and Print Sources for "Works Cited" citation style guidance

Use Citing Sources for examples of "In-Text Citations" and "Works Cited"

Need more help? Visit or call the Reference Desk: 201.684.7574

Use QandA NJ: a 24/7 virtual chat with a reference librarian.

Please send your suggestions and comments to:
Liz Siecke