Global Media & Local Change COMM 348

Professor Ruben Gonzalez

 September 25, 2007

Guide for finding sources at the George T. Potter Library
Marcia Sexton


 I. Library Homepage

  • Provides access to the catalog (OPAC), databases, interlibrary loan forms, etc.

II. Finding Books at the Potter Library

  • Catalog: use this to find books, journal titles (NOT ARTICLES), government documents, reserve items, music,and movies owned by the Library. You may limit a search by language, year(s) of publication, type of material, etc. This may take a few seconds to load.
  • Search the catalog using Keywords to find material
    • For example: search for global marketing or international advertising to locate a broad range of material and look for ideas for your project


    Search the catalog using Subject Browse feature ONLY if you know the Library of Congress Subject Headings

  • For example:
    • Globalization

      Mass media



    1. Start with broad searches. It is much easier to discard too much rather than start with too little.
    2. If you don't know the Subject Heading, use the Related Records tab located on the top of a catalog record to get to the headings. This will help you focus in on more relevant material.
    3. Can "virtually" browse the shelves by clicking on the call number in a record.

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III. Reference Material

  • The reference stacks are located on the 3rd floor (this is also the library's entrance).
  • Some useful materials for your projects:
  • Handbook of globalization Ref HF1359.H352 2003
    LexisNexis corporate affiliations Ref HG4057.A217


  1. Use reference books to browse for project ideas and to get started on your research.
  2. Use the Bibliographies at the end of encyclopedia entries to find more information on your topic.

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IV. Electronic Resources

Communication and Mass Media Complete Offers full text for over 200 titles and contains citation coverage for additional sources. NOTE: When only a citation is included, click on the Check availability at Ramapo link to see if the full text of the article is available in our collection.
Lexis-Nexis Academic Universe Offers full-text newspaper and journal articles on foreign language news, general news, transcript news, and more.
ABI Inform-Global Search nearly 1800 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Fast access to information on 60,000 + companies with business and executive profiles. Now includes The Wall Street Journal.

(Scholarly/Peer Reviewed/Refereed articles have been reviewed by a selected panel of experts in the discipline covered by that journal).


  1. Always switch to the Advance Search page in a database. This will give you more control over your results.
  2. Always use Boolean Operators-AND, OR, NOT when running a search. For Example: McDonald's and China .
  3. Always check your Spelling if the database results are Zero.


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V. Interlibrary Loan

Both of these links can be found under QUICK LINKS on the library's homepage.

  • Interlibrary Loan: allows students to borrow a book or article that the Potter library does not own. There is a link from the Journal Finder page.
  • Journal Finder: this provides information regarding if a journal is available full-text online, in print in the library, or available on microfilm.

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VI. Bibliographies

Need more help? Visit or call the Reference Desk: 201.684.7574

Use QandA NJ a 24/7 virtual chat with a reference librarian.