Media Literacy COMM 204

Professors Gangemi, Hersh, & Nia

October 1 , 2007

Guide for finding materials at the George T. Potter Library

Marcia Sexton

msexton@ramapo.edu

x6749

I. Library Homepage: http://library.ramapo.edu

  • Provides access to the catalog (OPAC), databases, interlibrary loan forms, etc.

II. Find Books at the George T. Potter Library::

  • Catalog: use this to find books, journal titles (not articles), government documents, reserve items, music, and movies owned by the library.  You may limit a search by language, year(s) of publication, type of material, etc.  This may take a few seconds to load.
  • Search the catalog using Keywords to find material

                      For example: search for “television advertising” or “mass media” to                                           locate a broad range of materials for your project

 

Tips

  1. Start with broad searches.  It is much easier to discard too much than start with too little.
  2. If you don’t know the Subject Heading, use the Related Records tab located on the top of the catalog record to get to the headings.  This will help you focus in on more relevant material.
  3. Can “virtually” browse the shelves by clicking on the call number in a record

 

III. Reference Materials

Hollywood Creative Directory REF PN1998.A1 H65 2005
Marketer’s Guide to Media REF HF5826.5.M45 2006
Broadcasting & Cable Yearbook 2007 REF HE8689.B772 2007
Lexis Nexis Corporate Affiliations (“Who Owns Whom”) REF HG4057.A217 2006
Lexis Nexis Advertising Red Books REF HF5805.S733 2007

 

IV. Electronic Resources

Some useful Databases for your projects:

Lexis Nexis Academic Covers top news, general news topics, and news transcripts; foreign language news sources; company, industry, and market news; legal news; company financial information; general medical and health topics and medical abstracts; accounting, auditing, and tax information; law reviews; federal case law; U.S. Code; and state legal research.
Business Source Premier

Business Source Premier provides expanded indexing and abstract backfiles for the top scholarly business journals, dating back to 1965 or the first issue published (whichever is more recent).

Communication and Mass Media Complete

Communication & Mass Media Complete provides the most robust, quality research solution in areas related to communication and mass media.

General Business File Provides business and industry content via periodical articles, news articles, and press releases; detailed information for domestic and international companies and associations, including information on corporate hierarchical structures; investment reports; corporate chronologies and company histories; brands and product information; industry and company rankings; financial overviews; industry overviews; HR Law Case Digests.
Hoover's Company Records Hoover's Company Records is one of the world's leading electronic distributors of information about companies, industries, and the people who lead them. Content in Hoover's Company Records covers more than 40,000 companies, 225,000 key executives, and more than 600 industries, delivering to users the most up-to-date business information.
Thomson ONE Banker Thomson ONE Banker provides access to relevant real-time global market data, news, and authoritative content from industry-leading sources. Thomson ONE Banker streamlines the investment banking workflow and enables you to make well-informed decisions with confidence.

 

V. Journal Finder / Interlibrary Loan

 
  • Journal Finder: this provides information about where to find the full text of articles when available in the George T. Potter Library in print, microform, or through a full-text database. This feature also appears in many of our databases.
  • Interlibrary Loan: allows you to borrow a book or article that the George T. Potter library does not own. There is a link from the Journal Finder screen.
 

Both of these links can be found under QUICK LINKS on the library's homepage.

     

VI. Websites

For Web searching, consult Evaluating Websites to determine if the site is authoritative enough to use in your paper

Need more help? Visit or call the Reference Desk: 201.684.7574

Use QandA NJ: a 24/7 virtual chat with a reference librarian.


 
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