Integrated marketing Communications


Guide for finding sources at the George T. Potter Library
 Mktg320, Prof. Chung

February 3 , 2009

Irene Kuchta

ikuchta@ramapo.edu

x7577

 I. Library Homepage

  • Provides access to the catalog (OPAC), databases, interlibrary loan forms, etc.

II. Finding Books at the Potter Library

  • Catalog: use this to find books, periodical titles (NOT articles ), government documents, reserve items, music,and movies owned by the Library. You may limit a search by language, year(s) of publication, type of material, etc. This may take a few seconds to load.
  • Tips

Try combining concepts:  marketing AND Communication AND advertising

IIA.  Finding Videos

Search OPAC using keyword and limit to Video/DVD

 

III. Industry Information (kept behind the reference desk)

Industry Surveys HC 106.6 .S74
Market Share Reporter HF 5410 .M34

IV. Company Information

ProQuest Newspapers New York Times and the Wall Street Journal.  Use "Publication Title" from the drop-down menu.
ABI/INFORM Global Business database from American and international sources.  Search for "integrated marketing" AND communications.
Business Source Premier At the top, select Choose Databases.  Select Communications and Mass media Complete.
General Business File Defaults to Subject Guide.  Search "Integrated Marketing".  Look at subdivisions and related subjects.

Scholarly/Peer Reviewed/Refereed articles have been reviewed by a selected panel of experts in the discipline covered by that journal. Many of the databases allow you to limit your search to these articles.

  • Journal Finder: this provides information regarding if a journal is available full-text online, in print in the library, or available on microfilm.
  • Interlibrary Loan: allows studens to borrow a book or article that the George T. Potter library does not own. There is a link from the Journal Finder page.

Both of these links can be found under QUICK LINKS on the library's homepage.

Tips

  1. Always switch to the Advanced Search page in a database. This will give you more control over your results.
  2. Always use Boolean Operators-AND, OR, NOT and Quotation Marks when running a search. For Example: democracy and (realist or realism) and critique OR (democracy or "political science") and "human rights"
  3. Always check your Spelling if the database results are zero.
  4. Use the Subject Terms or Thesaurus link, if available, to find the best terms to use in a database.

V. Using Web Sources

Use Evaluating Websites to determine if the site is authoritative enough to use in your paper.

VI. Bibliographies

Use the Citing Websites and Print Sources for "Works Cited" citation style guidance

Use Citing Sources for examples of "In-Text Citations" and "Works Cited"

 

Need more help? Visit or call the Reference Desk: 201.684.7574

Use QandA NJ: a 24/7 virtual chat with a reference librarian.


 
 
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