College English

College English

March 3, 2008

Shirley Knight Lisa Williams, Professor

sknight@ramapo.edu, x7315 ENGLISH 180-16

Provides access to the catalog (OPAC), databases, course reserves, interlibrary loan forms, and more.

II. Suggested Reference Material for your projects.

The reference stacks are located on the 3rd floor and also the library's entrance.

Title		Call Number
Gender, the 1960's, and American Life Sources:
Encyclopedia of Women and Gender: Sex Similarities and Differences and the Impact of Society on Gender		Ref HQ 1115 .E43 2001
Men and Mansulinities: A social, cultural, and historical encyclopedia		Ref HQ 1090.3 .M436 2004
The 1960's: American Popular Culture Through History		Ref E 169.12 .R53 2003
The Columbia Chronicles of American Life		Ref E 169.1 .G664 1995
Beacham's Encyclopedia of Social Change: America in the Twentieth Centure		Ref HN 59.2 .B43 2001
Dictionary Source:
Random House Historical Dictionary of American Slang		Ref PE 2846 .H57 1994
Advertising, Brands and Company Sources:
The Advertising Age: Encyclopedia of Advertising		Ref HF 5803 .A38 2003
Great American Bill Boards: 100 Years of History by the Side of the Road		Ref HF 5843 .B37 2007
A Century of American Icons: 100 Products and Slogans from the 20ty-Century Consumer Culture		Ref HF 6161 .B4 C46 2002
Encyclopedia of Major Marketing Campaigns		Ref HF 5837 .E53 2000
What's Your Poison? Addictive Advertising of the 40's - 60's		Ref HF 6161 .T6 2005
Brands and their Companies		Ref T 223 .V2 B81 2007
Companies and their Brands		Ref T 223 .V2 B82 2007

III. Finding Journal Articles in the Potter Library

Use the following Databases (Electronic Resources) on and off Campus to locate ads in journal articles for your projects.

Gender Watch	A full-text repository of an important historical perspective on the evolution of the women's movement and the changes in gender roles. Includes magazines, newspapers, scholarly journals, special reports and more.
ABI InForm Global	Provides a combination of citations, abstracts and full-text for nearly 1800 periodicals for coverage of advertising, marketing, business and econcomic conditions; fast access to information on 60000 companies and more.
See Also:
JSTOR Complete	Comprised of full-text archival scholarly articles in the social sciences, arts and sciences, statistics and more.
ABI Inform Trade and Industry	Provides industry news, porduct and competitive information, marketing trends, and a wide variety of other topics.

Scholarly/Peer Reviewed/Refereed articles have been reviewed by a selected panel of experts in the discipline covered by that journal. Many of the databases allow you to limit your search to these articles.

IV. Journal Finder and Interlibrary Loan

Journal Finder:indicates whether full-text articles in the George T. Potter Library are in print, microform, or through a full-text database. This feature also appears in many of our databases.

Interlibrary Loan: allows students to borrow a book or article that the
George T. Potter library does not own. There is a link from the Journal Finder page.

Both of these links can be found under QUICK LINKS on the library's homepage.

Tips

Use the Advanced Search feature to have more control over your results.
Use Boolean Operators--AND, OR, NOT and Quotation Marks when running a search. For Example: advertising or marketing and women not girls and "United States "
Always check your Spelling if the database results are zero.
Use the Subject Terms or Thesaurus link, if available, to find the best terms to use in a database.

V. Use the following Subject Resources under History to locate information and ads.

American Memory: Searches primary sources, motion pictures, photos, prints, sound recordsings and more.

VI. Other Suggested Web Sites

Vintage Ads: A unique collection of original publicity advertisments spanning the last century from publications such as, Colliers, Country Life, Ladies Home Journal, Life, Look, Macleans, National Georgraphic, Punch, the Saturday Evening Post, and many, many more.

Ixquick MetaSearch : Searches many popular search engines at once and can also search in twelve or more languages.

Use Evaluating Websites to determine if the site is authoritative enough to use in your paper.

VII. Finding Books at the Potter Library

Catalog: use this to find books, periodical titles (NOT articles), government documents, reserve items, music,and movies owned by the Library. You may limit a search by language, year(s) of publication, type of material, etc. This may take a few seconds to load.

- For example: search for "Gender" or "Advertising" to locate a broad range of materials the library has on these keywords
- Use quotation marks around a multi-word phrase so that the catalog system will treat it as a single word . For example: "Sex Roles"
- When you find an appropriate title, click on the Subject etc. tab located at the top of a catalog record to see which Library of Congress subject headings are discussed in that particular book, DVD or periodical to get to more titles that deal with that subject
OR

Search the catalog using Subject Browse feature if you know the relevant Library of Congress

Subject Heading, for example:

Subject Headings

Tips

Start with broad searches. It is much easier to discard too much rather than start with too little.
If you don't know the Subject Heading, use the Subject etc. tab located on the top of a catalog record to get to the headings. This will help you focus in on more relevant material.
You can "virtually" browse the shelves by clicking on the call number in a record.

VIII. Bibliography

Use the Citing Websites and Print Sources for "Works Cited" citation style guidance
- Follow the examples given for the MLA style guidance.

Course Reserve: need either Ramapo ID (R#) or bar code (provided by the library)

Please send your suggestions and comments to:
Liz Siecke