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October 13, 2008

             Shirley Knight, Reference Librarian                                            Lisa Williams, Professor

                                                                                                              ENGLISH 180-16

 I. The George T. Potter Library Homepage

• Provides access to the catalog (OPAC), databases, course reserves, interlibrary loan forms, and more.

II.  Suggested Reference Material for your projects.

• The reference stacks are located on the 3rd floor and also the library's entrance.

III.   Finding Journal Articles in the Potter Library

• Use the following Databases (Electronic Resources) on and off Campus to locate ads in journal articles for your  projects.

• Scholarly/Peer Reviewed/Refereed articles have been reviewed by a selected panel of experts in the discipline covered by that journal. Many of the databases allow you to limit your search to these articles.

• Interlibrary Loan: allows students to borrow a book or article that the
• George T. Potter library does not own. There is a link from the Journal Finder page.

Both of these links can be found under QUICK LINKS on the library's homepage.

Tips

1. Use the Advanced Search feature to have more control over your results.
2. Use Boolean Operators--AND, OR, NOT and Quotation Marks when running a search. For Example: advertising or marketing and women not girls and "United States "
3. Always check your Spelling if the database results are zero.
4. Use the Subject Terms or Thesaurus link, if available, to find the best terms to use in a database.

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V.  

VI.  Use the following Subject Resources under the History link to locate information and ads.

• American Memory: Searches primary sources, motion pictures, photos, prints, sound recordsings and more.  

VII.   Other Suggested Web Sites

       GenderAds:    

• How to Read Ads - locate female and male in ads, education, activism and more.

• Checklist for Analyzing Print Advertisments

      Contemporary:

• Texas Advertising@ the University of Texas at Austin - links to many advertising resources, including classic, contemporary ad archives, advertising theme sites and more.

• Absolut Vodka Advertisment Archive - Alcohol ads

• Calvin Klein Ads - Ads arranged by model

      Vintage:

• Vintage Ads: A unique collection of original publicity advertisments spanning the last century from publications such as, Colliers, Country Life, Ladies Home Journal, Life, Look, Macleans, National Georgraphic, Punch, the Saturday Evening Post, and many, many more.

• The Advertising Century Top 100 Ad Campaigns - Includes the product, slogan, image, agency, and date for each, with advertising to many othe links

• Blogs about Susan Bordo

       Agencies: Some agencies include samples of their work on their websites. The following have

       selected  small collections.

• Saatchi & Saatchi
• McCann-Erickson Worldwide

• Ixquick MetaSearch: -  Searches many popular search engines at once and can also search in twelve or more languages.

• Use Evaluating Websites to determine if the site is authoritative enough to use in your paper.

 VIII.  Finding Books at the Potter Library

• Catalog: use this to find books, periodical titles (NOT articles), government documents, reserve items, music,and movies owned by the Library. You may limit a search by language, year(s) of publication, type of material, etc. This may take a few seconds to load.

• Use the Basic Search to find material using Keywords .

• • For example: search for "Gender" or "Advertising" to locate a broad range of materials the library has on these keywords
  • Use quotation marks around a multi-word phrase so that the catalog system will treat it as a single word . For example:  "Sex Roles"
  • When you find an appropriate title, click on the Subject etc. tab located at the top of a catalog record to see which Library of Congress subject headings are discussed in that particular book, DVD or periodical to get to more titles that deal with that subject

                                          OR

   Search the catalog using Subject Browse feature if you know the relevant Library of Congress

   Subject Heading, for example:

Tips

1. Start with broad searches. It is much easier to discard too much rather than start with too little.
2. If you don't know the Subject Heading, use the Subject etc. tab located on the top of a catalog record to get to the headings. This will help you focus in on more relevant material.
3. You can "virtually" browse the shelves by clicking on the call number in a record.

VIV.    Preparing Bibliographies

• Academic Integrity:   Avoid plagiarism. Give credit where credit is due.  

• Use Citing Sources for examples of "In Text Citations" and "Works Cited"

• Use the Citing Websites and Print Sources to get examples of MLA citation style and the call number for paper copies of the style manual.

• Visit or call the Reference Desk: 201.684.7574

• Course Reserve: need either Ramapo ID (R#) or bar code (provided by the library)

• Use QandA NJ: a 24/7 virtual chat with a reference librarian.